Nandos riding the Cell C wave
Cell C?s marketing campaign has become a talking point in South Africa, and Nandos has now launched their own tongue-in-cheek advertisements poking fun at the Cell C campaign.
The Nandos advertisements features a Trevor Noah type character, but instead of Noah ?watching Cell C like a hawk? the Nandos character says that “I?m watching you Nandos. Like a chicken.”
The Nandos advertisements further play on the term 4Gs with their 5Gs, which stands for ?5 Great Sauces? ? Mediterranean, Lemon and Herb, Mild, Hot and Extra Hot.
The Nandos campaign will kick off in full force this weekend with television, radio, print and in-store advertising.
Cell C responded to Nando?s copycat ad campaign by sending both the Nandos CEO and Nandos Marketing Director speed sticks (their HSPA+ USB dongles with data included), adding that they hope that Nandos will launch a ?fastest chicken? meal in future.
?Nando?s campaign gave us a real chuckle, we love the ads and it?s great to know that our initial campaign is inspiring creativity in other companies,? commented Reichelt.? ?I trust that the Nando?s executives will enjoy their new super-fast internet connection and that they will consider adding ‘Speedchicken’ to their menu.
Following on with another new definition for CEO, Nando’s has appointed its first Chicken Excellence Officer, Kagiso Lediga, who is on-board to promote its new 5Gs offering of five great sauces. The ‘CEO’ is in all its latest ads, which take a gentle poke at Cell C. [video]
Appreciating the humour, Cell C’s CEO, Lars P. Reichelt is arranging for the delivery of two of its new 21.6 Mbps USB speedsticks with 60 GB of data to the marketing director and CEO of Nando’s following the fast-food operator’s flighting of several advertisements parodying Cell C’s advertising campaign around its new network offering.
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