Google TV launched
The web is now a channel…..
Google has announced a bid to dominate the television screen in the same way that it dominates the web – launching Google TV to software developers in San Francisco, the company set out its ambition to combine “the best of the web with the best of TV”.
Launching in America in the autumn, initially with manufacturers Sony and Logitech, Google TV will integrate video-on-demand services such as YouTube with conventional broadcasts. It will be available both built-in to new TV sets and as a set-top box, and will also offer a range of new services that run over the web. These include instant translation of subtitles into new languages, and the possibility of running applications, many of which have already proved a hit on mobile phones, on television screens. The service will be available in Europe next year.
Central to Google’s new plan is a new search box, which provides immediate access from the top of a TV screen to a users’ recordings, upcoming broadcasts and rental services. The company hopes that it will spell the end of the old fashioned TV guide that now struggles to cope with the hundreds of channels that are offered by satellite and cable TV services. Users of Google’s Android mobile phones will also be able to use the devices as remote controls, and speech recognition will also mean that they can speak into their mobile phones and use voice search to find programmes. Web services such as online photo storage and gaming will now, also, be available on TVs, with Google saying that it hoped the development would lead to more people viewing photographs taken with mobile phones on their TV screens.
In a presentation that was laced with jibes about Apple’s proprietary systems on the iPhone and iPad, Google also announced that its mobile phones will now support the Flash technology made by Adobe that is used on many websites but not currently supported by Apple. It will also now offer enhanced integration between mobile phones hardware, such as cameras, and web sites and online maps.
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